Successful Relationships
There are not many people in this world that you come accross like Jeff Hilton. He truly cares about the products, brands and peoople he works with and our industry itself. WHen I first met Jeff, he offered unsolicited advice that was spot-on and helped our company grow our ingredient brands to where they are today. He listens to your pain points, and then fids solutions to address them. Jeff’s strategic marketing, creative insights and advisory services are invaluable for building successful brands.
Jeff and I go back many years. His breadth of expertise in marketing strategy and grasp of the shifting paradigms of PR, advertising and branding make him a valuable and trusted resource for marketers. The articles he wrote for me during my tenure at INSIDER were insightful and provided solid take-away ideas and suggestions.
BrandPath has done a remarkable job launching our branded ingredient TurmiMax Bio™ in the U.S. marketplace. Jeff helped manage the project from start to finish. His broad understanding of the B2B dietary supplement space guided us to effective communication of key product features and benefits. BrandPath has the capacity to develop the launch plan from naming and logo design up to the actual marketing campaign outreach.
Frequently Asked Questions
How can we best work together?
Whether you need hands-on assistance managing your marketing team and/or efforts, our just want an experienced voice on your Board, I am confident I can contribute immediate value. I am a high level marketing strategist who knows how to get things done.
And done right.
What product categories and distribution channels have you worked in?
I have been fortunate to work with leading brands in both the B2B and B2C sectors. I have extensive expertise in dietary supplements, functional food & beverage, and health & beauty.
I have worked extensively in retail, e-commerce, business-to-business, and in the practitioner channel with leading brands like Klaire Labs and Neuroscience.
Is BrandPath a full-service marketing resource?
No. I am a high level marketing strategist with extensive expertise in most sales channels with both B2B and B2C brands. That said, I have established outside relationships with creative, web design, social media and public relations contractors who know the natural products industry very well. I can access and manage these resources on your behalf.
How do you charge and bill your work for Clients?
I am compensated primarily in two ways: project based income or monthly labor retainers. All project and scope of work proposals are estimated and approved in advance. Approved estimates are fixed and include all labor and materials (unless specs or deliverables change). Retainers are billed monthly and projects are billed 50& up front, and 50% upon approved completion.