BrandPath Means Business
As an emerging or established healthy lifestyle brand, you depend on marketing to help drive awareness and create demand. Could you use the help of a 35+ year veteran in the natural products industry?
Building Successful Brands
It’s What I Do
I co-founded the marketing agency BrandHive in 1996, and was active in the natural products industry for almost 40 years. My team and I helped build some of the most storied global supplement brands including Schiff, LifeSeasons, Quantum Health, Solgar, Kyowa Hakko, Dupont, OmniActive and EPAX.
Strategic Marketing
Branding does not just happen. It is purposeful and structured to move the needle. It requires foresight and planning. Can I help?
Creative Development
Creativity is most effective when it keeps the product in the spotlight without drawing focus. Not an easy task frankly. Can I help?
Advisory Services
Is there a vacancy in your Advisory Board or Board of Directors? Could you use some additional perspective from a proven industry veteran?
Building Global Wellness Brands for over 35 Years
Jeff Hilton is the co-founder of BrandHive, a leading global healthy-lifestyle branding agency. For 25 years (1996-2019), BrandHive provided high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies in the U.S. and across the globe.
Jeff has been an invited speaker at healthy lifestyle events worldwide, including Natural Products Expos East and West, NBJ Summit, Fancy Food Show, IFT, Supplyside West and Vitafoods Europe and Asia.
In 2019, Sonoran University of Health Sciences reached out to Jeff to develop and teach the marketing curriculum for their Masters in Nutrition Business Leadership online degree which launched in 2022. He is also on the Advisory Board for Sonoran’s School of Nutrition.
His vision, leadership and boundless energy led to the acquisition of BrandHive by an INC 5000 marketing research and data management company in May 2019.
Jeff continues consulting to help health & wellness companies succeed in todays complex marketplace.
A Seasoned Advisor for B2B and B2C Brands
Jeff is proud to have worked for decades with dozens of brands on both the B2B and B2C platforms. That means whether you sell a branded ingredient or a finished brand (or both), he intuitively understands how brands birth and progress from sourcing and science to packaging and retail or e-tail sales. Whether you are reaching out to customers or consumers, having a marketing resource who comprehends and has perspective on the bigger picture of how B2B and B2C brands grow and thrive is invaluable. Jeff can be that resource for you.
How Can We Work Together?
Whether you need hands-on assistance managing your marketing team and efforts, or just want an experienced voice on your Board, I believe I can contribute immediate value. I am not a full service agency, but I am a high level marketing strategist who knows how to get things done and done right.
The first time.
Keep In Touch?
If you anticipate marketing needs now or down the road, let me know and we can stay in contact and reconnect when it makes sense for you.
Featured Case Study
I was privileged to assist NutriOriginal in branding and formally introducing their branded ingredient TurmiMax Bio™ at SupplySide West 2023.
Successful Relationships
Jeff and I go back many years. His breadth of expertise in marketing strategy and grasp of the shifting paradigms of PR, advertising and branding make him a valuable and trusted resource for marketers. The articles he wrote for me during my tenure at INSIDER were insightful and provided solid take-away ideas and suggestions.
BrandPath has done a remarkable job launching our branded ingredient TurmiMax Bio™ in the U.S. marketplace. Jeff helped manage the project from start to finish. His broad understanding of the B2B dietary supplement space guided us to effective communication of key product features and benefits. BrandPath has the capacity to develop the launch plan from naming and logo design up to the actual marketing campaign outreach.
There are not many people in this world that you come accross like Jeff Hilton. He truly cares about the products, brands and peoople he works with and our industry itself. WHen I first met Jeff, he offered unsolicited advice that was spot-on and helped our company grow our ingredient brands to where they are today. He listens to your pain points, and then fids solutions to address them. Jeff’s strategic marketing, creative insights and advisory services are invaluable for building successful brands.
Award-Winning Marketing Leadership for Your Brand
I have been fortunate to work with award-winning brands garnering recognition at industry events and trade shows around the world.
I offer expertise in dietary supplements, functional food & beverage, also health & beauty.
I have worked extensively in retail, e-commerce, business-to-business, and also the practitioner channel with leading brands.